A grass-fed pet food brand needed a storefront and an email program that could run on its own. With the lead designer, I learned Shopify's constraints first so our Figma pages would build cleanly. Then I carried the lifecycle system from brief to final design: welcome, cart, browse, back-in-stock, and subscription flows across email and SMS.
3 months
Duration
2026
Year
A brand doesn't need more emails. It needs a system that knows what to send, and when.
Brody Labrum
Contract Designer
