Gülümseme is a boutique chocolate brand that sits between Turkish craft tradition and modern design. I built the identity and the packaging, borrowing warmth and pattern from Turkish heritage while keeping the layout clean enough for a contemporary shelf. The name means 'smile' in Turkish, and the packaging is meant to earn one.
2023
Year
Heritage and modern design usually pull in different directions. Here they had to share the same box.
Brody Labrum
Designer · Shillington
