A nonprofit supporting families and kids in Baja California needed an identity with more warmth. I designed it end to end: logo, palette, type, a shape system, and imagery built around two words, community and warmth. Then the components, responsive pages, and rewritten content, simple enough for volunteers to run.
1 month
Duration
2024
Year
Community and warmth aren't just words on a mood board. Every color and shape had to earn its place next to them.
Brody Labrum
Designer
