Hopu is a concept budget airline from Japan, built on the idea that cheap travel shouldn't feel like settling. I designed the brand, the app, and the print, then carried the identity everywhere a traveler would meet it: social posts, billboards, in-flight branding, even the food on board. It borrows Japanese minimalism and adds a sense of adventure.
2023
Year
Budget travel usually looks budget. I wanted every touchpoint to tell you that you'd made a good call.
Brody Labrum
Designer · Shillington
